Description
Specialty stores are not supermarkets that stock everything from groceries to clothes and shoes. They work in one direction, for example, selling children's toys, household chemicals, dishes, sporting goods, furniture, books or household appliances. There are also highly specialized trade areas in large cities.
Unlike mass marketing, a specialty store usually sells a narrow but deep assortment of products in a selected category; Its strategy is developed focused on individual market segments. This allows specialty stores to offer a better selection of products and be more efficient than their competitors, which are often department stores.
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